PALOMA SECRETS
UNITING TWO BRANDS IN A UNIQUE CONCEPT
THE CHALLENGE
Thomas Henry and 1800 Tequila partnered up to promote the summer drink Paloma, made of grapefruit soda and Tequila. We were tasked with creating an umbrella concept for the festival season and a tasting tour, connecting the two brands, the products and the events in a unique concept as well as producing and executing the partnership with About You Pangea and exclusive events in Hamburg & Berlin.
THE SOLUTION
The guiding idea of „PALOMA SECRETS“ offers a strong identification for both brands and a platform to create a visual and experiential identity that highlights the products, the drink and the experience. It also allowed us to adapt the ideas and concept for a variety of events and touchpoints from festivals to exclusive tastings, from online campaigns to immersive activations that offered deep connection with the brands and the product.
At the About You Pangea festival, we built the succesfull PALOMA SECRETS temple and gathered well over 1000 secrets from our guests. The PALOMA SECRETS tour exceeded expectations through collaborations with local music collectives, bringing paloma secrets to a highly relevant target audience.
